NDDB in 2004: Beyond Operation Flood


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Case Details:

Case Code : BSTA009
Case Length : 17 Pages
Period : 1980 - 2004
Organization : National Dairy Development Board (NDDB)
Pub Date : 2005
Teaching Note :Not Available
Countries : India
Industry : Dairy

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For delivery in electronic format: Rs. 500;
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Amul vs NDDB

The three phases of Operation Flood had ensured that farmers across the country recieved a fair price for their produce even as output increased; and the milk prices remained within the reach of the consumer. However, apart from Amul, none of the state federations recorded any significant profit. Indeed, several of them were in the red. Political interference, bureaucratic apathy, and a complete lack of knowledge of running cooperatives were some of the reasons cited for their failure. To address these problems, the government passed an act in the parliament giving them greater autonomy. The Cooperative Companies Act, 2002 gave operational freedom to cooperatives and allowed them to become professional companies...

Looking Ahead

The dissolution of the joint venture between NDDB and Milma raised questions about the effectiveness of the joint venture route to strengthen the cooperative movement in India. With the controversial joint venture no longer in picture, it remained to be seen whether the relationship between NDDB and Amul would return to normal...

Exhibits

Exhibit 1: Milk Production in India
Exhibit 2: World Milk Production
Exhibit 3: Facts about Milk Production in India
Exhibit 4: State Dairy Federations

  

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